Capturing the Natural World, Elephant Fire Aims to Blaze the DIY Indie-Rock Scene

There’s a growing do-it-yourself movement among artists, which has led to some great stuff to experience but also means there’s a lot of noise to cut through. Filtering through all the choices to find what you want can be daunting, but there are those rare times you discover a gem that really finds purpose and captures the imagination, like an anthem of sorts. New Jersey–based Elephant Fire’s debut LP, Natural Heart, is one of those gems, and it’s come along at the right time.

Photo of Adam Wall taken by his girlfriend, Melissa Lucciola, in support of his band's debut LP, Natural Heart.

Courtesy Melissa Lucciola

Released in September 2017, the nomadic indie rock group’s album cuts through all that noise to claim its spot as a worthy addition to the canon. Produced in-house by front man Adam Wall and his brother, Steve, the “lo-fi meets psychedelic rock on a cosmic odyssey“ album was a quick recording for the four-piece group. “I taught the band the songs in one day,” Adam Wall said. “A lot of it was on the spot so we could capture a live feel. I was writing lyrics on the spot, so it took kind of this trust I’d been building for a while to figure out what Elephant Fire is.”

Inspired by a six-month pilgrimage through many of the country’s national parks, Wall built his journey around three core principles: music, love, and fullness. “I set a few intentions. I guess it’s one thing to go to a national park, but I feel like how you do it, and what you do in the national parks, is kind of what makes it rich,” he told me. “For each park that I went to, I made sure that I played music I loved and I felt full about the experience before I moved on.”

Free-spirited and just plain fun, Natural Heart braces the line between being a lean, grooving indie album and a rallying cry for those who are immersed in the ongoing struggle to preserve the country’s parks and national monuments from threatening plans and policies from the Trump administration, which includes the president’s executive order to have the Department of the Interior review all designations of national monuments larger than 100,000 acres that have been created since 1996. (That review has since culminated in the interior secretary recommending that some of the targeted locations be shrunk and significant changes be made to others.) Though Wall and his band don’t play a sonic agenda that openly addresses politics, their album is a beacon of how the earth directly inspires artists like them. It also comes out in between the National Park Service celebrating its 100th birthday in 2017 and the National Wild and Scenic Rivers System, which protects the nearby St. Croix River, its 50th in 2018.

Natural Heart album cover

Elephant Fire

“I went to Big Bend, Texas; I went to Sedona, Arizona; I went to the sequoias [Sequoia National Park in California] from there. I then went to Yosemite. From there I went to the coast, and up to Redwood National Park,” Wall said. “I did the national-park tour to play in national parks, so I kind of sat down with a map and a pencil. I lived in Savannah, Georgia—this was right before my first EP was going to come out. I didn’t know much about national parks at all. I had this atlas that I picked up hitchhiking from Congaree National Park to Savannah.”

One track that really captures Wall’s journey is “It’s Rising,” which drew inspiration from Sequoia National Park. “When I was walking through the sequoias, I thought to myself, ‘Huh, I wonder what would people do if money wasn’t a thing?’” Wall said, reflecting on that constant mental image influencing the song. “I was like, ‘I bet you can take one of these giant sequoias and turn it into a huge slide.’” That song and six others—including the title track—comprise the fast-punching album, which is only available digitally through services like iTunes, Spotify, and Bandcamp for the time being. Wall, his brother (guitar), and bandmates Zac Colwell (bass) and Dave Heilman (drums) hope to scrape enough funds together to be able to make the album available on vinyl soon.

With money and time to tour being sparse—the band members all play in other groups in addition to Elephant Fire—the group has an uphill struggle to gain traction, but the front man is optimistic for the future of rock and its artists. “There’s hope for the music industry,” Wall said. “There’s hope for themselves. There’s artists that play what they like to play, and it’s not like a bunch of homogenized radio pop. There’s so much good music out right now.” Though there’s clear inspiration from the Beatles and even Led Zeppelin on Natural Heart, there’s nothing uniform about Elephant Fire’s inspired and timely album.

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  1. By Justin Lynn

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